TE summary 20th Jun '17 Sampuru chef-How sham food became big business in Japan
http://www.economist.com/news/business/21723163-digital-menus-and-food-blogs-are-taking-toll-plastic-replicas-how-sham-food-became-big
Sampuru chef
How sham food became big business in Japan
But digital menus and food blogs are taking a toll on plastic replicas
Print edition, Business, Jun 8th, 2017, TOKYO
Summary
1. The factory of Iwasaki Co, the biggest manufacturer in the field is decorated with fancy, tasteless replica foods.
2. The company and its sister company with combined sales of $46m account for four-firths of Japan's food-replica market and there are no real competitors
3. According to its garnished founding myth, Iwasaki's grandfather reproduced an omelet dish using candle wax, and the timing was ripe with traditional restaurants changing from noren curtains to doors and newly arrived Western dishes.
4. Wax was used for decades, but now ultra durable polyvinyl chloride(PVC) is used to create each bit of dish individually and then they got assembled.
5. Trade secrets on how to make sophisticated fakes such as raw fish take a long time to master and are well-protected.
6. Despite wilting demand caused by digital menus and blog, high-end restaurant, and durability, the company is looking to expand its sales into new areas.
7. Food fads(boom), rentals and updates for a turnover of menu items show the business can still be lucrative.
Words and expressions
1. rasher: a thin slice of bacon
2. succulent: (of food) tender, juicy, and tasty
3. marbled: having a streaked and patterned appearance like that of variegated marble
4. apt: appropriate or suitable in the circumstances
5. rack: a framework, typically with rails, bars, hooks, or pegs, for holding or storing things
7. jostle: push, elbow, or bump against (someone) roughly, typically in a crowd
8. iridescent: showing luminous colors that seem to change when seen from different angles
9. acrid: having an irritatingly strong and unpleasant taste or smell
10. Prefecture: a district under the government of a perfect
11. garnish: decorate or embellish (something, especially food)
12. counterfeit: a fraudulent imitation of something else; a forgery
13. wilt: (of a plant, leaf, or flower) become limp through heat, loss of water, or disease, droop
14. hip: following the latest fashion
15. trinket: a small ornament or item of jewelry that is of little value
Permalink: http://eoesociety.blogspot.com/2017/06/te-summary-20th-jun-17-sampuru-chef-how.html
Sampuru chef
How sham food became big business in Japan
But digital menus and food blogs are taking a toll on plastic replicas
Print edition, Business, Jun 8th, 2017, TOKYO
Summary
1. The factory of Iwasaki Co, the biggest manufacturer in the field is decorated with fancy, tasteless replica foods.
2. The company and its sister company with combined sales of $46m account for four-firths of Japan's food-replica market and there are no real competitors
3. According to its garnished founding myth, Iwasaki's grandfather reproduced an omelet dish using candle wax, and the timing was ripe with traditional restaurants changing from noren curtains to doors and newly arrived Western dishes.
4. Wax was used for decades, but now ultra durable polyvinyl chloride(PVC) is used to create each bit of dish individually and then they got assembled.
5. Trade secrets on how to make sophisticated fakes such as raw fish take a long time to master and are well-protected.
6. Despite wilting demand caused by digital menus and blog, high-end restaurant, and durability, the company is looking to expand its sales into new areas.
7. Food fads(boom), rentals and updates for a turnover of menu items show the business can still be lucrative.
Words and expressions
1. rasher: a thin slice of bacon
2. succulent: (of food) tender, juicy, and tasty
3. marbled: having a streaked and patterned appearance like that of variegated marble
4. apt: appropriate or suitable in the circumstances
5. rack: a framework, typically with rails, bars, hooks, or pegs, for holding or storing things
7. jostle: push, elbow, or bump against (someone) roughly, typically in a crowd
8. iridescent: showing luminous colors that seem to change when seen from different angles
9. acrid: having an irritatingly strong and unpleasant taste or smell
10. Prefecture: a district under the government of a perfect
11. garnish: decorate or embellish (something, especially food)
12. counterfeit: a fraudulent imitation of something else; a forgery
13. wilt: (of a plant, leaf, or flower) become limp through heat, loss of water, or disease, droop
14. hip: following the latest fashion
15. trinket: a small ornament or item of jewelry that is of little value
Permalink: http://eoesociety.blogspot.com/2017/06/te-summary-20th-jun-17-sampuru-chef-how.html
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