[TE Article Summary] Arcelik's spin and substance - A Turkey maker of white goods is looking outwards
1. URL: http://www.economist.com/news/business/21722871-firms-success-bright-spot-turkey-turkish-maker-white-goods-looking-outwards
2. Topic: Acerlik's spin and substance
3. Title: A Turkish maker of white goods is looking outwards
4. Subtitle: The firm's success is a bright spot in Turkey
Print Edition, Business, June 1st 2017
1) Hankan Bulgurlu, the CEO of Acerlik suggested his optimistic outlook on the turnaround of the Turkish market.
2) However, the reality is less optimist than what he argued because the recovery is uncertain based on a coup plot last year, IMF's warning on economic indicators endangering the economy, and the splurge of public spending and stimulus measures.
3) But his upbeat view is based on the global sales of $5.4bn, 60% outside of Turkey, and a 11% pre-tax profits from foreign branches with 30k staff in 7 countries.
4) With low-priced products, Beko, its brand of kitchen and other appliances has expanded their market shares in Western Europe including Britain competing with Electrolux and BSH.
5) The size of the firm and efforts to innovate are factors contributing its bright outlook and business continuity.
6) Expansion into Asian markets such as China, Pakistan, and India boosts the optimistic outlooks on the firm's future and is clearly a key to its success.
2. Topic: Acerlik's spin and substance
3. Title: A Turkish maker of white goods is looking outwards
4. Subtitle: The firm's success is a bright spot in Turkey
Print Edition, Business, June 1st 2017
1) Hankan Bulgurlu, the CEO of Acerlik suggested his optimistic outlook on the turnaround of the Turkish market.
2) However, the reality is less optimist than what he argued because the recovery is uncertain based on a coup plot last year, IMF's warning on economic indicators endangering the economy, and the splurge of public spending and stimulus measures.
3) But his upbeat view is based on the global sales of $5.4bn, 60% outside of Turkey, and a 11% pre-tax profits from foreign branches with 30k staff in 7 countries.
4) With low-priced products, Beko, its brand of kitchen and other appliances has expanded their market shares in Western Europe including Britain competing with Electrolux and BSH.
5) The size of the firm and efforts to innovate are factors contributing its bright outlook and business continuity.
6) Expansion into Asian markets such as China, Pakistan, and India boosts the optimistic outlooks on the firm's future and is clearly a key to its success.
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