[Article Selection] EOE062 Sat, 29th Sep. 2018 - US vs China
[Article Selection] EOE062 Sat, 29th Sep. 2018 - US vs China
Time: 18:30 - 20:00, Sat, 29th Sep. 2018
Place: https://eoesociety.blogspot.com/2018/09/location-notice-eoe.html
1. Buttonwood - How the yuan sets the tone in currency markets
Moves in the Chinese currency carry rare news
2. Tit for tat – America and China are in a proper trade war
Donald Trump announces another wave of tariffs. China retaliates
this post's link
https://eoesociety.blogspot.com/2018/09/article-selection-eoe062-sat-29th-sep.html
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https://docs.google.com/document/d/1l5f95OCPDcafe_-KLXj9EFUAKUZwHBiHe_IXoapekdY/edit?usp=sharing
[supplementary article (just in case, for a light topic to talk about)]
https://www.economist.com/letters/2018/09/22/letters-to-the-editor
Nike just did it
In an era in which divisions run deep, people identify with brands as a reflection of their own position in the world. Nike has shrewdly used this fact in its latest ad (“Nike invites controversy”, September 8th). As an allegory for the fallout from the ad itself, the line: “Believe in something, even if it means sacrificing everything”, contains a double entendre. North America is by far Nike’s biggest market. Its marketers knew exactly what they were doing. After the success of its recent support for Serena Williams, Nike seems to have been emboldened to take its activism further.
Brands in Nike’s position have the clout to dominate the news agenda. Colin Kaepernick has been lambasted by the highest echelons of power. He may never work in the NFL again. The debate had petered out, but thanks to Nike, it has been rekindled across thousands of news websites. If you ever wanted an example of the impact of purpose-led advertising that has the potential to generate political discourse, this is it.
JEM FAWCUS
Chief executive
Firefish
London
Chief executive
Firefish
London
Nike’s controversial new ad
A bold bet on Colin Kaepernick
A bold bet on Colin Kaepernick
“Republicans buy sneakers too.” That is what Michael Jordan, Nike’s best-known and famously apolitical endorser, is said to have quipped in the 1990s. That was then. On September 3rd Colin Kaepernick, a former quarterback for the San Francisco 49ers (pictured), tweeted an image from a new campaign for the firm. In 2016 Mr Kaepernick began kneeling during America’s national anthem to protest against racial injustice. Other players copied him. President Donald Trump has demanded they be fired; this week he attacked Nike’s new ad. His supporters posted videos of themselves burning Nike trainers, and the firm’s share price fell by 3%. The controversy may help bury another: this year accusations that Nike was a boys’ club led to layoffs of senior managers. And Nike is betting that even as it alienates some consumers, it will win more.
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